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Steps to Marketing Strategy


Need some help with your marketing? Not sure what exactly you need? No problem.
From consultations and strategic plans, to marketing campaigns, i’ll help you determine and do whatever it is you need.

Steps To A Solid Marketing Strategy

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If you want to reach your goals, it's typically a good idea to have a solid game plan in place with a strategy that is designed to achieve the overall aim. Whether you want a new website, help with a project, or a solid SEO/digital marketing plan, it's important to have a strategy. We'll sit down and get to know each other over a good cup of jo or cold beverage and start brainstorming some ideas while defining our direction and target.

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SEO is the fundamental part of every digital marketing strategy; it is a focused approach for driving customers to your organization or business via online platforms. Can your customers find you online? My job is to keep up with and understand algorithm changes, how to apply those changes to strategies and optimize our efforts in effective ways. Today, this term is just the umbrella for many other aspects of digital marketing that goes far beyond keywords. How can SEO increase ROI, traffic, conversions and brand awareness? Find out. [Website + Page Structure. URLs. User Experience(UX). ALT Text. Metadata. Content.]

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Is it weird that I enjoy studying the various social media channels and trends? I'll take the reigns on your social media strategy. I'll identify opportunities, learn about your competitors, listen to the audience, set goals, develop a strategy and help increase your overall reach and web traffic.

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What does this actually mean? Consumer insights simply mean I listen, study, understand, analyze and interpret consumer behavior using real-time web analytics. This enables us to learn more about the customer by listening to what is being said, identifying trends, and strategically create targeted marketing campaigns. [Data Analysis. Web Reports.]

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Tapping into creativity is something I take seriously and approach in a nontraditional way. I generate some of the best ideas when I am out doing something I love; finding inspiration all around at the most random of moments. From seeing things at a different angle to create the perfect video or discovering the right location for that eye-catching photo that explains it all. [Graphic Design. Photography. Content Creation. Infographics.]

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When all the aspects of this process come together, I use my knowledge of Search Engine Optimization(SEO), consumer behavior, psychology, branding, user experience(UX) and marketing skills to create one smart and creative digital marketing strategy. By optimizing brand content and strategies across multiple devices and traditional channels, it allows me to strategically use a limited resource of funds with better understanding of who the customers are and what inspires them to take action.