IS YOUR DIGITAL MARKETING STRATEGY RESULTS DRIVEN?
How can you fertilize a strategy to help it grow? Use ideas and efforts that are proven to help it prosper, of course. We're going to use web data and gardening as a metaphor for how using data as a basis for your efforts will help you succeed. Before we dive into the infographic, let's define a few keywords.
SOIL = DATA (KPI'S AND GOALS)
Certain types of plants require different types of soil to help them grow. Dig for and identify what soil is required for your plants to help your entire garden grow and look the way you imagine it. Remember, what gets measured, gets managed.
SEED = IDEAS/CAMPAIGNS
FERTILIZER MIX = MARKETING CHANNELS/OUTREACH EFFORTS
To promote the growing process you typically need to plant a seed and add some fertilizer. Keep in mind, various seeds and plants, may require different soil and fertilizer.
BLOOMING = SEEING GROWTH FROM EFFORTS / PEAKING TOWARDS SUCCESS
When you see your seeds start to bloom, you know you're doing something right. Look to the things that may have attributed to that. Start with your soil, then seed type, and the fertilizer mix you used. Do you know why it's starting to bloom? How do you know it is or will be successful?
FLOWERS = SUCCESSFUL EFFORTS
Your seeds have blossomed into flowers and you have identified success from your efforts. This is where you start to see your efforts come to life in a visual way (put data from your efforts into visual reports). You start to have a better idea as to what works in your garden, what looks good and what doesn't.
WATER = ENERGY/EFFORTS
You'll need to feed your flowers to keep them alive and build upon your successes. Your energy and efforts become the food (water) to help them thrive. What keeps it alive? It's about building on connections, creating community, and focusing efforts in the right areas. Keep your flowers growing in the right direction.
PLANTS/GARDEN = YOUR BUSINESS/ORGANIZATION
Who ever thought you could create the foundation and landscape of your own garden? It all starts with a solid plan and healthy base (soil) to build from.